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It’s no secret that themed virtual parties are becoming more and more popular. Online parties make it super easy for your hostess to earn rewards and her guests get to themed virtual parties from anywhere they have internet access. It’s also a pretty awesome way to earn a living, if you’re the consultant.
We also know that some online parties are much more successful than others. Hands up if you’ve ever been a guest at an online themed virtual parties. Keep your hand up if you’ve been to a party that was too long, or boring, or did nothing but push product, or gasp didn’t have any sales. We know y’all still have your hands up! As a consultant, the whole point of having parties is to be successful!
- You Stand Out!
If you had your hand up earlier because you’ve attended a less-than-stellar online themed virtual parties, you know exactly how the guests will respond if you run your parties the same way. They tune out, ignore your content, and rarely make a purchase.
Theme parties are unique and that makes them memorable! Let’s say your company launches a brand new summer line. Every other consultant in your company is focused on selling the new products, but you have the opportunity to set yourself apart! Think about how much more fun your themed virtual parties will be with a Hawaiian Luau theme. Maybe your new product line would be perfect to take camping.
Hello ‘Great Outdoors’ theme! Whether or not your guests love camping or luaus isn’t really the point. What’s important is that because you have a theme, you are going to catch their attention, be able to show them how your products can be used in their everyday lives, and leave an impression as a great consultant. You will stand out!
- They Keep Your Guests Highly Engaged
With today’s social media algorithms, having un-engaged guests in your online parties is extremely detrimental! Once you lose them, you’ll have an incredibly difficult time getting them back, if you can get them back at all. People come to social media to connect with their friends and be entertained.
Theme parties generate engagement. They are fun first and promotional second. People do not come to social media to be sold to. We know that’s not good news for someone who sells a product, but it’s the cold, hard truth and we wouldn’t be doing you any favors if we sugar coated it. By ensuring your guests are having fun, they will stay engaged, and the more engaged they are, the more of your content they will see (translation: the more of your promotional material Facebook will expose them too).
We know it can be confusing and a little backwards, but take heart that we’ve done (A LOT of) research and know this to be true. That’s why fun themes are so important!
- Theme Parties are Highly Repeatable
Once you have a theme themed virtual parties, it can be used over and over again. If you choose themes that appeal to a large crowd, you can offer a choice to your hostesses. It’s a fun and exciting way to hook your hostess and encourage her to book with you, rather than another consultant from your company.
If you have Unicorns and Rainbows, a ‘90s theme, and a Witches & Wizards theme available to your hostess, she gets to pick the one she likes best. If a future hostess wants to use the same theme, that’s great, because you are ready to go! As an added bonus, every theme comes with optional content. That way if you want to mix things up from party to themed virtual parties, you can and it’s easy peasy!
- Theme Parties Build Relationships
If you listen to any marketing expert, they will tell you that people buy from people they know, like and trust. So how do you get someone to know, like and trust you in the short time you are partying with them? It’s simple!
You throw a fun and engaging themed virtual parties, and when they comment, you comment back. When the party guests engage, respond to them as often as you can! This gives you the opportunity to connect with people in a way that resembles in-person relationship building.
Pro-tip: Pay attention to what things people like. It will give you an easy way to connect with them and naturally share products that you think they will like. In turn, they will feel like you care about them, and the circle of know-like-trust grows!
- The Rule of 7
If you’ve been in business for more than a hot second, you’ve probably heard someone say that a consumer needs to see an ad 7 times before they buy a product. That’s a lot of times! Particularly with social media, it also means that you run the risk of scaring potential customers away before they’ve even bought something from you. So how do we ensure that you get your business in front of new people often enough to convert them, without running them off?
You’re right! The answer is theme parties. Every theme is like a brand new themed virtual parties to your guests! The theme will change, but the products will be the same. You’re exposing them to your promotional content, and they’re having so much fun they barely even notice! That is how you rock promotion and sales all while building your customer base. It’s a beautiful thing!
From a business standpoint, theme parties are really about consumer psychology. We could talk about theme parties all day long, but we know not everyone is as obsessed with them as we are, so we’ll leave it there. Rocking theme parties will ensure you stand out, keep your guests engaged, build relationships, and watch your sales and bookings climb.
Are you sold on the idea of using theme parties, but don’t have the time to create them yourself? We can help with that! Check out ‘5 Reasons Go Party Scripts Should Be Your GO To’.