One fun and exciting way to introduce audiences to a product is by hosting a party. Setting a theme for your party will make it memorable for attendees. A great theme is always something that has a hint of mystery to it. For one, audiences may stay at the end to know who’ll win or receive the reward. Because of this, an online mystery party is always a must-try!
Unfortunately, not everyone has the necessary skills and knowledge they need to throw an online mystery hostess party. There’s even a chance that you don’t know what a mystery hostess party is in the first place, particularly how beneficial it is for a sales representative in a multi-level marketing agency.
What Is a Mystery Hostess Party?
As the name suggests, a “mystery” hostess party is a kind of party that doesn’t have a dedicated host. In other words, no specific person is tasked with inviting all of their friends. Instead, this type of party is free for everyone –– one can invite a friend, and the one they invite can also invite another friend.
The goal of an online mystery hostess party is to receive the highest points. The highest point earner will then get the “host reward.” This can be a new product your company is launching or some fun grand prize you can think of. The points should only be revealed at the end of the party to create excitement and keep the guests engaged throughout the party. Hence, participants will always try to earn more points, which can be in the form of purchasing your products. The mystery is maintained throughout the party in this manner.
Why Throw an Online Mystery Hostess Party?
With that said, why then should a sales representative throw an online mystery hostess party? Here are a couple of reasons why this type of party benefits you and your customer base.
- Customer appreciation: Giving free stuff is one of the best ways to show customers how you appreciate their loyalty to your products.
- New consultant launch party: Throwing an online mystery hostess party helps new team members gain not just confidence but also customers.
- Community engagement: A mystery hostess party doesn’t only promote the opportunity for your customer group to know each other, but the prospect of receiving free stuff will also excite them.
- Convenient shopping method for returning customers: A returning customer will always return to your offerings if you give them a convenient way to shop and the chance to win generous rewards.
- New product launches: A mystery hostess party is an underrated way to showcase new products.
Who Wins the Prizes?
The talk about receiving free rewards above may make you wonder, “who gets to win the prizes?” Choosing the winner will ultimately be based on what you want the event to achieve. For instance, if your goal is to generate bookings, the entries to win the host rewards should focus on getting bookings. The criteria, in this example, can look like this:
- One entry for RSVPing.
- Ten entries for bringing friends.
- Fifteen entries for every $X ordered. You can then highlight that you need orders to have host rewards.
Thus, the winner, or the one who’ll receive the “host rewards,” will be the one that accumulates the most entries or points, as mentioned above.
However, depending on your budget, you can also offer some consolation prizes for attendees with a certain number of entries. Note that a participation or consolation prize shouldn’t be as grand as the “host reward.” A great example of this type of prize may be some samples of your new releases or a free shipping voucher.
Tips on Throwing an Online Mystery Hostess Party
Before throwing an online mystery hostess party, you want to ensure that it will be a success. What better way to be prepared than having the necessary in mind? So, to help you out, here are some tips on organizing a fun-filled virtual mystery hostess party.
Choose a Platform
Unlike a face-to-face party, an online party doesn’t need a venue. Instead, what a virtual party need is a reliable hosting platform. If you’re currently using a reliable video call platform, you can always stick to it. However, if you don’t have one or want to broaden your options, here are some popular virtual event platforms:
Keep in mind that each platform may have a different user interface. Still, all of them work the same –– your guests will need a phone or computer with internet access to use the platform. Moreover, when you are throwing a virtual party, you do not have to worry about spending too much money to create the element of mystery.
Consider Non-tech Savvy Attendees
In this time and age, the younger generation may have already taught their parents, elders, or non-tech-savvy friends how to navigate the Internet, particularly messaging platforms and video conferencing apps. However, it’s still best not to assume that everyone knows how to work on a particular application. This is especially true if you’re using a video messaging platform that’s not popular.
Hence, after deciding on a platform for your online mystery hostess party, ensure to provide some instructions in your invites. This means you must refrain from simply pasting a link to the support website. Instead, explain how guests can access the platform, particularly if they need to register, click on a specific link, etc.
Additionally, if you want your guest to appreciate your effort, take the time to explain the instruction in your own words. This way, when someone needs clarification on the instruction or assistance in general, you can provide a confident answer. Take note that there’s always a chance that a guest may have difficulties accessing your link. So, always make yourself available for any questions.
Lastly, remind guests to download the platform you’ve chosen. This way, they can try the software in advance, giving them time to be comfortable with the video conferencing app. Also, remind them to assess if essential hardware, such as a webcam and microphone, is compatible with the platform.
Set a Time
Most unsuccessful events are often caused by poor time management. So, if you don’t want your virtual mystery hostess party to flop, choose a convenient time for all your guests. To do so, consider the average age or if there’s someone who’ll attend in a different timezone.
Send a Reminder
Since virtual events don’t need the same kind of preparation as in-person events, sending reminders to guests is vital. If you’ve collected everyone’s email or those that belong to your group, make sure to send a quick reminder of the event’s date and time and how to acquire entry points so they can win the “host rewards.”
Indeed, an online mystery hostess party is a fun and exciting way to introduce your company’s old and new products. This type of party can even promote brand loyalty. So, as a sales representative, consider throwing one for your customer base.
If you need help putting together a mystery host party, don’t fret, as we’ve got the script and images for you! All you have to do is visit our website to access a variety of scripts and images. Doing so eliminates the creative aspect of throwing a successful online mystery hostess party, making the whole planning process easier!