When it comes to benefiting from Pinterest if you really want to take advantage of what the platform can do for you and your business it’s important to convert to a business account. Pinterest offers a number of added features for business users that can be very helpful in honing your strategy. Let’s explore the benefits of a business account.

Analytics
If you’ve read our post about understanding Pinterest analytics and Why You Shouldn’t Focus on Views, then you already know how important analytics are. In order to be able to access your analytics you need to have a business account.

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Analytics give us information on our overall profile as well as how well certain boards and individual pins are performing. When we take the time to understand and analyze our analytics we can get a glimpse of some very important information.

These metrics can help us determine what information our viewers are most interested in and what content is driving people to our website. We can use this information to determine if there are certain topics or products that are grabbing people’s attention more often as well as what isn’t working for us. If we know those things we can modify our content strategy to ensure we’re bringing as many viewers as possible to our website, which is the first step in converting them from viewers to customers.

Claim Your Website and Social Accounts
If you have a website, Etsy shop, YouTube Channel or Instagram profile, Pinterest now allows you to connect those accounts to your profile as long as you have a business account. This is called Claiming Your Sites and it is important for a couple of reasons.

First, claiming your accounts gives your Pinterest profile credibility. This is something Pinterest takes into consideration when determining the quality of your content. The higher it ranks your quality the more often it will show your content in the news feeds of others. Better quality = more viewers.

Second, claiming your accounts allows Pinterest to give you credit when someone pins something from one of your other profiles. This makes it easier for people to see where the content originated and gives them easier access to follow your Pinterest account. More followers = more views.

Rich Pins
If you have your own website, Pinterest offers users with a business account the ability to create rich pins. Rich pins show additional information which gives the viewer more context about the pin. There are currently four types of rich pins – Product, Recipe, Article, and App. Product pins offer pricing, availability and where to buy, Recipe pins show ingredients, serving size and cooking times, Article pins show a headline, description, and author, and App pins have an install button so people can download the app.

Using rich pins makes it easier for your viewers to engage with your content, which helps ensure more people are clicking through to your website.

Creating a business account on Pinterest is a breeze and as you can see, it gives you a whole suite of benefits you don’t get with a regular account. Take the few minutes to convert your account so you can capitalize on the opportunities the Pinterest platform can provide your business.

The importance of a business account is just one small piece of having a killer Pinterest strategy for your business. If you want to learn about the other pieces, visit our friends over at Fresh Take Training and check out thier Complete Guide to Pinterest course!

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