When it comes to Go Party Scripts, there are only 2 things you have to do to run your script. Everything else is done for you! One of those things is creating what we call your ‘Product Set’. You’re probably wondering what that means exactly, and we’re here to tell you.
What the heck is a ‘Product Set’ anyway?
We’ll start our explanation by saying that we know as well as you do, that you are the expert when it comes to your products and your customers. And we are smart enough to know that when it comes to business, everyone should be focused on their expertise! That’s why we leave this part up to you. Each script has a number of posts that highlight your products or product categories. Our parties are a hoot, but at the end of the day, the reason you’re using them is to increase your sales. To make the most of your script, you need to decide which group of products you want to promote. That group is the ‘Product Set’.
My company offers hundreds of products. How do I decide which ones to use?
That’s a great question, and it’s entirely up to you! There are many different strategies our customers use when it comes to selecting their products. Here are 3 methods we recommend.
- Highlight Seasonal Products
Let’s say your company launches the new summer (or Christmas or fall, etc.) catalog and they have a brand new product line that goes with it. A theme party is a great way to highlight those seasonal products. For example, if you’re a Pampered Chef Consultant and you have a new set of Grilling products, the Great Outdoors theme would be perfect. Maybe you’re a Scentsy Consultant and the Rainbows and Butterflies scent just launched. Can you think of anything more perfect than Unicorns and Rainbows for your theme? Origami Owl offers the Harry Potter collection. How much fun would the Witches & Wizards script be to highlight those new products? Choosing your seasonal products to match the theme is a fun way to get your customers engaging with your new product launch.
Pro Tip: When your company launches a new product line, run a mystery hostess theme party. It’s an easy and fun way to make sure your existing customers see all of your new product. They may think they already have enough of the products you sell, but when they attend your party (with a chance to win hostess rewards), you’re sure to boost your sales.
- Focus on Your Best Sellers
Every theme we offer works with any product set. It doesn’t matter what you sell, or which products you choose to focus on, they will all fit seamlessly into your party script. Another strategy you can use for creating your product set is focusing on your best sellers. These can be the top sellers in your company or your own personal best selling products. The reason this strategy is so successful is because you are typically more familiar with these products than some of the others. If you are knowledgeable and passionate about them, your party guests will sense that and become more intrigued. Catching someone’s attention is the first step in making the sale. There is also a reason they are best sellers. If they appeal to a large crowd, they will likely appeal to your guests as well (translation: they help boost sales)!
- Use Your Least Known Products
If you’ve been following us for a while, who are we kidding – if you follow us at all, you’ve heard us say over and over that you have to stand out. You already know that, after all, it’s why you run theme parties. So how do we take another step on the ‘stand out’ podium? By selecting a product set that people aren’t expecting. The bigger your company is, the more successful you will be with this strategy. Choose the products that people don’t automatically associate with your company. If you’re with Thirty-One Gifts, your guests probably know that you sell bags, but do they know you have jewelry? Maybe you are a Jamberry consultant, and your customers already know you sell nail wraps, but do they know you also sell lotions? What about your Tiber River Naturals customers. They know you sell bath and body products, but do they know you also have a pet line? Showing your customers the products they don’t know about adds value to your service. Better value is what brings people back and makes them choose you as their consultant instead of someone else.
Pro Tip: If your company recognizes top sales consultants, you’re going to catch corporate’s attention if you are selling the highest amount of a particular product. If you focus on products other consultants don’t spend time on, you could easily become the top seller for those products!
How many product sets do I need?
The short and sweet answer is 1. Once you have a single product set, you can use any of the themes we offer, and you can use each one as many times as you like. That’s great news if you are a busy boss babe. One and done!
The cool thing is that you can have as many as you want! Maybe you’d like to try all of the strategies listed above. Maybe you create one set for groups of people who are brand new to your product and one set for people who are really familiar with what you sell. Perhaps you have a theme that your customers absolutely loved, and you want to run it again. Switch up your product set, use the theme’s alternative content and just like that you have a brand new party!
You are busy building your empire and that’s why we created a tool that requires as little work on your part as possible. When it comes to your company and your people, nobody knows them better than you and that’s why it’s so important for you to shine when it comes to choosing your products. Take the time upfront to build your product set, and you’ll be off and running with unique and engaging theme parties in no time.
Curious about other ways you can stand out from the crowd? Maybe it’s time for your own logo. Find out how to get one professionally designed for as little as $5.