Are you a direct seller? Here’s some good news.
Direct selling enables you to sell to consumers who are likely already interested in what you offer. As a bonus, you meet new people at events and parties.
However, these days, events and parties in physical locations are slowly becoming a thing of the past. Everything is shifting to the online space.
The COVID-19 pandemic had a lot to do with this. Does this mean you ought to pack it up? Not! If you love direct selling and social media, the future is just under your nose — Facebook parties.
By selling your products at Facebook parties, you’ll benefit from a broad customer base without the hassle of party preparations. Also, you’ll have complete oversight of your party’s preparations wherever you are. All you need to set up your invites and ads is time and your phone.
Are you skeptical? Learn more about why you should jump on the Facebook party bandwagon.
Why Facebook?
There are many social media platforms available for direct sellers today. However, Facebook is special because of its massive user base and marketing features that even selling novices can leverage.
Let’s go over Facebook’s advantages over other platforms in greater detail.
Facebook’s Massive User Base
In sales, your potential profits increase when you have a large marketplace. With traditional direct selling methods, your local area or your existing group of customers pretty much determines your reach.
Whatever your reach is, you can make it bigger when you take your direct selling on Facebook. Why? This is because Facebook has the largest user base of any social media platform.
The numbers confirm this. According to Wise Voter, Facebook has more than 258 million monthly active users in the United States. This is 100 million users more than Instagram, which only has 143 million active users.
These figures are just those in the United States. Worldwide, 2.9 billion people use Facebook every month. That’s a fourth of the world’s population.
When you look at the numbers, it’s clear why direct selling should go the Facebook route. Because of Facebook’s massive user base, you stand to market your products to the most people compared to using a different social media platform.
As we all know, the more people you market to, the more products you sell.
Of course, that’s not the only reason Facebook is the future of direct selling. After all, having a flourishing direct-selling business takes more than potential customers. You need potential buyers to be aware of your Facebook party and business.
That brings us to the reason why Facebook is perfect for direct sellers.
Facebook’s No-skill Marketing Features
Marketing is straightforward, at least on paper. However, digital marketing easily becomes daunting once you get in the weeds of SEO, PPCs, and analytics tracking.
Wouldn’t it be great to have one place to do all your marketing — even if you don’t have the skills of a digital marketer? Now, you do, and it’s Facebook.
Of any social media platform, Facebook is the one that has all the features to market your Facebook party and business. Once you’ve set up your business page on the platform, you’ll have easy access to functions that allow you to announce events and invite potential attendees.
If you have enough ad spend for your Facebook party, you can even pay for Facebook ads through your business page. Facebook ads will appear on the feeds of users. Because of Facebook’s psychographic tracking features, Facebook will present your ads to people looking for the products you offer.
All in all, Facebook is a one-stop shop for marketing your Facebook party. With enough buzz created, it will be a matter of time before you populate your guest list.
Easy Engagement With Your Customers on Facebook
Before scheduling a virtual party, you must hype up your event with social media posts and invitations. Once you’ve created these posts, you’ll notice some people react to them.
Consider this group of users your leads. Everyone who reacts to or comments on your post will receive a notification. You’ll receive information about the type of engagement your post received. Most importantly, you’ll see who commented or reacted, allowing you to reach out to specific individuals.
Once you’ve reached out to leads, you can invite them or direct them to your Facebook business page. Those wanting to buy your products can simply purchase them from your online store or click on your Facebook party invitation after you send it to them.
Reasons To Direct Sell on Facebook Parties
Now that we’ve established Facebook’s value as a place for marketing and selling let’s talk about the benefits of Facebook parties.
The Convenience of Facebook Parties
We’ve talked extensively about why Facebook should be where you hold direct selling parties. Now, let’s address how convenient Facebook parties can be.
Direct selling on Facebook enables you to do several things with minimal preparation. First, you’ll maximize your reach as you advertise your party to a massive pool of users.
As a bonus, Facebook’s targeting helps you reach potential attendees who match your target audience. This is great news if you’re looking for a high-quality group of potential customers who will likely buy your products.
Most importantly, you can manage everything surrounding your Facebook party — from its marketing to the party itself — without leaving your home. With a direct-selling event on Facebook, your guests will have a great time while you host the event in your pajamas.
That’s a win for everybody!
More and More Consumers Are Purchasing Items on Facebook
This goes back to the idea of convenience. While Facebook has yet to reach the e-commerce notoriety of eBay, we can see more people going on the platform to do more than look at stories and posts. More and more people are taking to Facebook to buy items. From Facebook Marketplace to Facebook parties, the platform is never short of places buyers can make their purchases.
What does this mean for you? It’s simple.
When you sell on Facebook, you’ll reach many potential customers. With Facebook parties, you’ll be adding an element of fun to your selling events.
A Facebook Party Provides Useful Data for Future Direct Selling Events
Your Facebook party will result in some sales. Even if it doesn’t, the party will provide you with something valuable — data.
Facebook parties will provide useful data that reveals your attendance list, the number of sales, and the amount of live engagement you’re getting. All of these data points will be useful in the future as you plan your next series of Facebook parties.
Were your attendees not as many as the number of leads who said they’d attend? Maybe you should set reminders.
Not getting enough hearts and “haha” reactions? Maybe you should get a party script that has games.
Key Takeaway: Facebook Parties Are the Future!
If you want to future-proof your direct selling game, look no further. Facebook parties are your ticket to a massive pool of consumers and potential sales.
Many direct sellers recognize the power of Facebook. As a result, they are leveraging it for their direct selling gigs — and so should you.
Of course, your Facebook parties need to be fun, exciting, and engaging. If you’re looking for a way to keep your attendees hooked, you need scripts that put the “party” back in “Facebook party.”
Get pre-made party scripts for your Facebook parties now and take your direct selling to the next level.
FAQs
What is a Facebook party?
A Facebook party is a virtual gathering or event held on Facebook where friends, family, or customers can come together to socialize, play games, and/or shop for products. You can throw a Facebook party for both personal and professional reasons.
How do you have a Facebook party?
To have a Facebook party, you must create an event or group on Facebook and invite your friends or customers to join. During the party, you can engage with your guests by sharing photos, videos, games, or live streams and encourage them to interact with each other.
How long should a Facebook party last?
The length of a Facebook party can vary depending on the type of event and your goals. It can range from a few minutes to several hours. Generally, when conducting a Facebook party for direct selling, you should set the party duration between 1 to 2 hours.
How do I create a group party on Facebook?
To create a group party on Facebook, you can create a Facebook group and set the event details, such as the date, time, and theme. You can also add games, prizes, and other interactive elements to engage the party more. Don’t forget to invite your guests to join the group and participate in the party.
Sources:
https://wisevoter.com/country-rankings/facebook-users-by-country/
https://www.statista.com/statistics/578364/countries-with-most-instagram-users/
https://www.searchenginejournal.com/facebook-marketing-advantages/229849/#close
https://webtribunal.net/blog/facebook-marketplace-statistics/#gref