Getting the first uptick in sales figures is one thing. Recovering after a sales drought is another. Any direct salesperson who has been in the game for a while will tell you that getting sales as high as they used to be is challenging.
Has your online entrepreneurship reached the dreaded slump? If you are planning to get your sales back on track, party scripts can be your ticket to recovery. With a well-customized script that guides your hostess, your direct sales party will attract, engage, entertain, and convert its partygoers.
Put away the piñatas and sales pitch cue cards, and read on to learn more.
Before you take advantage of what your party scripts can do, invite only possible buyers. According to Jungle Scout, identifying your audience is key to social media marketing (like direct sales on Facebook).
Clairvoyance aside, you can determine who might buy your products based on who reacted to your latest product posts. All you need to do is see who reacted to your posts, sift through the “likes” and “hearts,” and invite.
If there are many audience reactions to your latest product post, here is a tip from us — send invitations to your online event only to those who “loved” your post. Do this, and you will be ensuring your chances of making sales even before the party starts.
An arsenal of products on your online catalog may look impressive on paper (or screen). However, attempting to showcase all of them in hopes of selling a few will lead to a couple of sticking points:
- The multitude of options will render your party goers or audience too overwhelmed to make a purchasing decision.
- Your party scripts will not suffice for a drawn-out direct sales event.
To prevent both of these, prioritize products that seem to be either selling or getting reactions. In the earlier section, we have covered how to determine your leads from reactions.
When it comes to seeing which of your products are selling, look back on past events. Chances are you will see which products get likes and lead to your CTA. Prioritize these, and plan your party scripts and events around them.
Once you have done the second step, you will have a handful of products to plan your event around. More importantly, your party scripts will create ample opportunities for pitching them to your audience.
Party scripts lend themselves to near-endless customization. In other words, you can tweak your scripts to best serve your sales efforts. Do you need ideas? Try devoting a Spring-themed game that gives winners discounts on your products.
Party scripts come in pre-made themes. However, that does not mean you cannot tweak them to your purposes. As mentioned earlier, part of our value proposition is customizability.
Party scripts offer various opportunities to show off your products to entice your customers or partygoers. From games to Q&As, there is no shortage of areas to strategically insert your high-selling products.
Do you want to up the ante just a bit? Try promotions. Promotions — like discounts — can go a long way in nudging your audience towards a purchase. Beyond discounts, other examples of promotions to draw more interest are:
- How-to videos or materials (for products that require a bit of guesswork to use)
- Limited time offers
Direct sales can be challenging to anyone. Throw in the online element, and the difficulty of closing sales can go up by a factor of 10. However, this does not need to be the case for you.
With party scripts, your direct sales event can go smoothly, entertaining your customers towards making a purchase. Try party scripts, and not only will you sell better.
You will also be adding fun to the buying experience.