The successful multi-preneur Kevin Ryan, founder of Business Insider, Gilt.com, MongoDB and DoubleClick says the secret to success isn’t about being the absolute best – but just being 10% better than the rest.
Ryan believes that ideas don’t have to be ground breaking in order to be successful. Take Google for example. He notes “Google was a terrible idea when you think about it. It was just a search engine; there already were seven. Theirs was a little bit better. That’s it. They had the idea, and the way of doing the search engine was a better way of doing it. And so the results probably 10 percent of the time were fundamentally better. Ninety percent didn’t change, but 10 percent was [better]. And that was enough.”
We live in a world where ground breaking ideas aren’t needed to be a success. Just take what is being done, add a bit of a twist, and take off running.
Direct sellers get caught in this never ending loop of doing what is already being done. This works to a certain degree but won’t bring about the success you are looking for. The good news is, by just applying Kevin Ryan’s “10% Rule”, Direct Sellers can easily take what is ordinary – and make it extraordinary.
Let’s take a look at some examples of how you can apply the 10% Rule:
Old and Busted: Hosting a Live Hostess Party
Gone are the days of going over to someone’s house (or god forbid people coming over to your house) and hosting a boring old fashioned party. You know the ones – think your Great Aunt’s Tupperware party. While they do work (and convert), they are old fashioned, out-dated, and done to death.New Hotness: Hosting an Online Facebook Party
Take advantage of the tools given to you. Facebook has over 2 Billion users to market to. Create an online party that caters to everyone in your group and make sales while sitting on your couch in your PJ’s (while your guests do the same). Online Facebook Parties work great because:- They are new and not many people have been to one
- They are convienent
- Anyone can come no matter where they are
Old and Busted: Using Company Party Scripts
Just don’t. Every consultant uses them and Facebook does not like it. It is a one way trip to Facebook Jail. Do not pass Go. Do not collect your $200. Company scripts are boring, overdone product pitch-fests. Nothing about it says “Party” or “Resulted in a Sale”. Just say no to Company Party Scripts.New Hotness: Exclusive Party Scripts
Exclusive Party Scripts are where it’s at. Packed full of custom content, media, and games, they will keep your party guests engaged and entertained and your product orders flying in. Exclusive Party Scripts are usually centered around a THEME not a COMPANY. So that means you can host a Baby Shower, Halloween, Spring Fling, or many others. You can be sure that these parties aren’t over used as they aren’t provided by the Company for all consultants. Only those in the Exclusive Club get access to them. The best place to get Exclusive Party Scripts is through the Go Scripts Pro Membership. Every month, you get access to a Free Party Script that is not available for resale anywhere else. Included is custom and professionally done content, images, gifs, games, videos, and more. Most even come with exclusive Tech Content like Text-in-to-Win games and engagement and referral specific posts.
Old and Busted: Marketing a Company
While we try to remain loyal to a single company, some come and go and the time you put in building up that brand has vanished. Months (even years) of your work life put to waste to Companies that come and go like a flash in the pan. There are millions of consultants putting the company first – which only benefits the company and not yourself.New Hotness: Marketing YOURSELF!
Make YOU the brand. Those who are successful are those who separate themselves from the company and MAKE THEIR OWN! Its’ as simple as a website and email and you are set. Don’t be under the thumb of some corporation – be your own BRAND by being your own BOSS. We teach our community how to set up a custom website in under an hour. It only takes 10% more effort than the rest to be a success. How do you maximize the 10% rule? Let us know in the comments below.
Your first Done-For-You Virtual Party Script Package is on the house! Tell us where to send it: